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| Madam Morley hands over to Ms. Cory Quirino the plaque signifying the transfer of franchise while Miss World 2010 Alexandria Mills and Miss Botswana Emma Wareus watches Miss World officially transferred the Miss World franchise to Ms. Cory Quirino, a popular media personality, which a lunch event held at Makati Shangri-la, January 25. The Miss World franchise for the Philippines was owned by Bb. Pilipinas Charities Inc. before. Present during the ceremony are Miss World owner Madam Julia Morley, Miss World 2010 Alexandria Mills of USA, Miss Botswana Emma Wareus, 1993 Miss World 2nd runner-up Ruffa Gutteriez and 1973 Miss World 1st runner-up Evangeline Pascual. |
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| Miss Botswana Emma Wareus, Miss World 2010, Ruffa Gutteriez, Madam Morley, Ms. Qory Qurino and Evangeline Pascual. Madam Morley gave a speech as well as the new national director of Miss World Philippines Qory Quirino. Later, Madam Morley was asked if there is any possibility that the Philippines will host the Miss World contest. She answered that such should be done with the desire of the people. She was also asked if a Filipina will soon be crowned as Miss World and answered that it is very likely because Ms. Quirino is a passionate pageant director. Ms. Quirino said that the local pageant, Miss World Philippines, will be held tentatively in August or September but she will start scouting for beauties as early as March. |
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| Official transfer of franchise Miss World 2010 Alexandria Mills will also conduct a charity event at the Philippine General Hospital. She had been touring around the world for notable causes. She was first involved in charity event in Buffalo, New York and then flew over to Malaysia for a charity event for children. Expect Alexandria to be a jet-setter this year and be focused on more charity activities. Here is the official press release of Miss World Philippines: MISS WORLD CEO IN MANILA AWARDS NEW LICENSEE AGREEMENT Manila Philippines–Chairman and CEO of Miss World Limited Julia Morley was in Manila to award the exclusive licensee agreement of Ms. World Philippines to tri-media personality and wellness guru Cory Quirino at a ceremony witnessed by Mrs. Morley’s entourage and members of the press at the Makati Shangri- La Manila Hotel. \In Manila for the first time in its 60-year history, Mrs. Morley, who was accompanied by reigning Miss World Alexandria Mills from the USA, first runner-up Emma Wareus from Botswana, noted that the awarding of the license was a highlight of her world tour, calling it a momentous occasion for Miss World organizers. The organization is currently celebrating its 60th year of “Beauty with a Purpose” and has raised more than US$400 million in support of children’s charities across the globe since its inception. “We are entering into a new paradigm of pageants, in keeping with our mission and values,” remarked Ms. Quirino, who, as the chair of World for All Foundation, counts the PGH Medical Foundation and Tuloy Street Children Foundation as major beneficiaries; both of which were represented by their respective chairmen Dr. Greg Alvior and Fr. Rocky Evangelista at the signing. She added “With more than 15 years as an officer serving Rotary International Districts 3810 and 3830, I have found the focus on community development by the organizers of Miss World congruent with my continuing advocacies.” During their less than 48-hour stay in the country, Mrs. Morley and her party, which included Miss World Ltd. Events Director Stephen Douglas and Consultant to Miss World-Asia Paul Lee, made special trips to the Philippine General Hospital, the Tuloy Street Children Foundation’s facilities in Alabang, and the Ospital ng Makati. At the luncheon ceremony, Mrs. Morley recalled the pageant’s history. Founded by her husband Eric Morley in 1951, the first Miss World pageant was welcomed by an audience greater than those at other international events such as the World Cup and the Olympic Games. At its peak, the show claimed an audience of 27.5 million in Britain alone. Sixty years onward, the pageant still manages to pull in crowds with the world’s most beautiful women assembled in one place.  Madam Julia Morley, Miss Botswana Emma Wareus, Miss World 2010 Alexandria Mills and Ms. Cory Quirino at Manila airport, January 24, 2010 Her acceptance of the license reflects Miss Qurino’s “commitment to be a catalyst for women and children’s health, development and empowerment,” and socio-civic undertakings will be a core activity of Miss World Philippines. The enduring popularity of Miss World has been further enhanced with the global beauty pageant being localized and its exclusive license awarded to Ms. Quirino. The public is looking forward to this new chapter of the pageant’s history in the country, as shown by the attention showered upon Mrs. Morley’s visit. *** special thanks to missosology.org, Bong Tan for the photos and mabuhaybeauties1 for the video. |
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